BuzzFeed, a renowned American Internet media, news, and entertainment company, is set to revolutionize its content creation process by integrating AI technology powered by OpenAI. The company believes that the future of content creation lies in AI-assisted and technology-enabled processes.
Here are four key features of BuzzFeed’s AI-powered approach
- AI-Generated Content: BuzzFeed plans to heavily rely on AI-generated content, marking a significant shift in their content creation process.
- Creative Process Enhancement: The company believes that the creative process will increasingly become AI-assisted and technology-enabled, leading to more personalized and engaging content.
- Future of Internet Content: BuzzFeed predicts that if the past 15 years of the internet were defined by algorithmic feeds curating and recommending content, the next 15 years will be shaped by AI and data helping create, personalize, and animate the content itself.
- Focus on Digital Media and Viral Content: BuzzFeed continues to focus on digital media and viral content, with the integration of AI set to amplify this focus.