About Content generation engine by Dentsu
Dentsu’s Data Sciences Division has introduced a GPT-3 powered content generation engine, a revolutionary tool that merges with Dentsu’s proprietary consumer insight and intelligence platform, the Dentsu Marketing Cloud. This engine is designed to generate multiple iterations of creative copy based on historical and predictive performances of content.
Here are four key features of this innovative tool
- AI-Powered Content Generation: The engine uses the power of GPT-3, the most potent language model to date, to create AI-led copy, putting the power of content creation in the hands of creatives across Dentsu.
- Data-Driven Creativity: The engine uses data to understand audiences and create content that resonates powerfully with them, moving beyond a single limiting thought to unlock the full potential of an idea.
- Global Applicability: The product is available in 15 languages and can be used globally. Users simply feed the engine with a seed social media caption, theme, or topic, and the engine generates several iterations of the best predicted performing caption(s) or post copy within seconds.
- Real-Time Audience Engagement Prediction: The tool uses AI and Machine Learning to predict how audiences will engage and react to any creative message in real-time, applying quantitative analysis to both pre and post-live-testing cycles.